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Pumped-Up Kicks: New Limited Edition HHH Shoes from TRUE linkswear

5/24/2012

For 17 years, the patent-leather Air Jordan XI's held the title of my all-time favorite shoe. Sorry MJ, you've just been trumped.

Today, the TRUE linkswear HHH special edition shoes are available for sale. You can find them here: http://www.truelinkswear.com/index.php/shop/hundred-hole-hike.html. These three electric blue-soled beauties might just bring a tear to my eye. Half of the proceeds from the sale of the shoes will go to charity. 75% of those funds will go to One Divot our two-pronged purpose to help those in the golf "family" who are in dire need of financial or medical support and to develop and fund grow-the-game initiatives, particularly among youths in traditionally underserved areas. The remaining 25% will go to support the Evans Scholars Foundation, TRUE president Rob Rigg's chosen cause in the hike.

I can't say enough about the energy and commitment and way above-and-beyondedness that Rob and the TRUE gang have shown for One Divot and the Hundred Hole Hike. They shared my vision for what this event could be and the lives we could impact through something as simple and silly as chasing a small white ball into a hole. Honestly, is there any other golf shoe company that shows this much passion for the game? Throw in the fact that they are probably the most comfortable shoes you'll ever own and I'm not sure why you'd consider anything else.

A couple weeks ago, I went out for a late afternoon round and got paired up with a 15 year old kid and his father. The Dad was sporting the black/red TRUE phx's. I always get a kick out of seeing TRUEs out of the course, knowing the blood, sweat and tears that Rob and CEO Sean put into their development over the past 2-3 years. I will likely hug a random stranger if I see him wearing the HHH's. The resulting punch in the face will still be worth it.

I hope you'll join me in purchasing a one or more pairs of the HHH special edition phx ($99) or stealth ($199) shoes. Your feet will thank you. And I thank you for your support of the Hundred Hole Hike. Free random hugs with every purchase.






Hundred Hole Hike Partners with TRUE linkswear to Launch Limited-Edition Shoes

Proceeds to Benefit One Divot and the Evans Scholars Foundation

(Chicago, Illinois) – Hundred Hole Hike (HHH) – the global giving platform supporting charitable fundraising by “golf marathoners” who will play and walk at least 100 holes in one day – announces the launch of three limited-edition HHH shoes created by leading minimalist golf footwear manufacturer TRUE linkswear.

Crafted for the devoted walking golfer, the TRUE HHH Limited-Edition stealth (black/electric blue and white/electric blue; $199/pair) and phx (black/electric blue; $99/pair), are available starting today exclusively atwww.truelinkswear.com/shop.html. Half of each sale will be donated to charity, with 75 percent of those monies going to support One Divot and 25 percent to the Evans Scholars Foundation.

“Right of the gate, response to HHH has been off the charts as we’ve added some amazing venues and received tremendous support from all corners of the golf community,” says Jim Colton, 2011 Walking Golfer of the Year and founder of One Divot. “When taking on the challenge of playing 100 or more holes, having proper footwear is a must and TRUE makes the best shoes I’ve ever worn.”

A member of Ballyneal Golf & Hunt Club in Holyoke, CO, Colton established One Divot following the Ben Cox 155. That 2011 event saw him walk 155 holes in one day and raise more than $110,000 for Cox, a caddie paralyzed in a skiing accident. The organization aims to bring together passionate golfers seeking to use their love of the game to positively impact people's lives.

“We were so impressed by Jim's initiative and commitment to helping society that we wanted to be involved in a big way for 2012,” says Rob Rigg, president of TRUE linkswear. “What he’s doing – and what the Evans Scholars Foundation has been doing for decades – exemplifies the commitment that golfers have for our great game and bettering the lives of others.”

Funds raised by One Divot through direct donations and corporate sponsorship goes to support individuals in the golf "family" in dire need of medical or financial assistance, and to develop and fund "grow the game" initiatives, particularly amongst youths in traditionally underserved areas.

The goal of Hundred Hole Hike is to take the same energy that fueled the Ben Cox 155 to a grander scale. Instead of one golfer at one club for one cause, HHH includes men and women at clubs worldwide, all walking to raise money for a variety of worthwhile causes. Since its launch in April, over 50 golfers have signed up for the challenge.

More than just a robust and centralized venue for pledge collection, www.hundredholehike.com is designed to be a daily web destination for avid walking golfers. It includes personalized blogs where HHH participants share updates on training, engage in friendly competition with other hikers and post items pertinent to those who embrace the game’s traditions and philanthropic heritage.

For additional information visit www.hundredholehike.com/how-it-works, or follow @100HoleHike on Twitter.

About TRUE linkswear

TRUE linkswear is a Scottsdale-based footwear and apparel company. Its founders are dedicated golfers who share a passion for the game - walking the fairways with friends, and knocking down pins, while truly feeling the course. Their initial product, the TRUE tour shoe, is worn by Ryan Moore, an investor and co-founder in the company, on the PGA Tour. TRUE footwear is designed to offer a "barefoot" experience by providing the lightest shoe with the thinnest sole in golf. For more information, visit www.truelinkswear.com.

About Hundred Hole Hike

Hundred Hole Hike (HHH) is a global network of golf marathons where participants plan to walk and play 100 or more holes in one day to raise money for various worthwhile charitable causes. It includes events at many courses ranked among the Top 100 by leading golf publications.

Managed by One Divot – a charity that aims to help change the world for the better one divot at a time – HHH is inspired by the success of the Ben Cox 155. Launched in 2011 at Ballyneal Golf & Hunt Club in Holyoke, CO, that event saw club member Jim Colton walk 155 holes in one day and raise more than $110,000 for Cox, a Ballyneal caddie paralyzed in a skiing accident.

The goal of the Hundred Hole Hike is to take the same passion and energy that fueled the Ben Cox 155 to a grander scale. Instead of one golfer at one club for one cause, the HHH includes golfers at clubs worldwide, all walking to raise money for a variety of worthwhile causes.

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